#DifferenceMakers: The Banned Lane Byrant #ThisBody Ad

Women have enough trouble as it is, but we also face intense scrutiny with beauty and size standards. Even though there’s many different sizes of women and many different standards of beauty, women and girls have to contend with what’s always presented to them as the norm—being tall and thin (but somehow still buxom and curvy). I’ve personally dealt with these issues in my own life, and they are something I’m only just now coming to terms with.

Showing different types of beauty on television and in film would help everyone feel more comfortable in their own skin, but several television stations went against that idea by banning a revolutionary Lane Bryant ad. The ad doesn’t show anything different than your typical Victoria’s Secret commercial—women in bras and panties—but this ad was, for some reason, seen as being too “indecent.” Take a look at the ad yourself:

Did you see anything too indecent for television (especially seeing how we get full-on sex scenes in primetime TV nowadays)? I didn’t. So it left many to wonder what exactly was so controversial about showing full-figured bodies on television, especially when commercials like this get aired, which are presented in an aggressively sexy tone (the only difference being that skinnier models are shown).

Either way, the Lane Bryant commercial was a positive step towards remedying many women’s low self-esteem. By seeing self-assured, self-confident, beautiful women who are also women of size, many will start to feel the seeds of empowerment.

What did you think about the commercial? Give your opinions in the comments section below!