If you’ve been on the internet and haven’t heard of #BlackPantherSoLIT, then you are clearly doing something wrong. The hashtag went viral once news of Michael B. Jordan and Lupita Nyong’o joining the film adpation of Black Panther spread. As countless articles have already said, the fact that the hashtag went viral two years–two years–before the film hits theaters shows how much of a need there is Marvel (and for film in general) to showcase non-white superheroes. To be even more precise, the hashtag shows how large (and how under-served) the audience is for non-white superheroes and non-white leads in general.
Take a look at moments from the hashtag for yourself:
I reached out to the creator of #BlackPantherSoLIT, @ChadwickandChill, and got their take on the creation of the hashtag and what impact it’s had. Here’s what they had to say in a statement:
I would always chatter with other fans about Chadwick and decided on December 5, 2015 to start a new page. I’ve held dedicated to engaging fans more. Starting this page was not met with the applause I expected from other core fans. I do it first to show lots of love to a cinematic light and talented Black man, Chadwick Boseman, and secondly for the fans. I don’t cheer and swoon for followers and it’s really just to engage the fandom! I’ve started other pages/campaigns as well –
#CBAW2016, #BPAW2016 #ChadwicksNameMatters, #GiveChadwickTheKeyToTheCity – and supported numerous others like #DWTK. It’s all to unite fans and particularly those of us part of the African Diaspora, to edify work within our own collective versus waiting for an outside group to do so.
The goal is to not only make history with any effort, it’s to retell our own regal
#MajesticMelanin history and sustain it so that generations from now everyone will know that we are more than slaves and disenfranchised and we are not animals nor are we uncivilized. We are black, we are full of vitality, we are beautiful, we are supremely intelligent, innovative, creative, alive, well, human, and thriving! Most importantly, We are kings, queens, regal through and through!
I also asked them two other questions about the hashtag, and here’s how they replied via Twitter:
So far, we’ve got Ryan Coogler writing and directing, Chadwick Boseman as Black Panther, Michael B. Jordan as a possible villain, and Lupita Nyong’o as the love interest. Who else would you like to see join the cast?
Casting wise: I would love Cicely Tyson, James Earl Jones, Denzel [Washington], Taraji [P. Henson],… So many to name.
What other POC Marvel superheroes/superheroines would you like to see brought to the big screen?
As far as another POC comic book hero: I’m not as versed in the comics at this stage today. As I learn, I’m sure I’ll have an opinion on that. Black Panther is stealing the show for me at this moment, it’s too historic for cinema history & Black Regality. I’m in Formation…
There are a couple of lessons Marvel, and Hollywood in general, can take from the popularity of #BlackPantherSoLit:
• Social media has its pulse on what people want:
As I’ve said on the Sleepy Hollow episode of the Black Girl Nerds podcast, showrunners and show creators should know that their industry is just like any other industry that’s catering to others; your audience is your customer base, and it only makes sense to know what they want. Knowing what the audience wants is too easy nowadays; all you have to do is go on Twitter to see what the latest hashtags are discussing. Everyone’s discussing what they want from television and movies, so for creators of media to ignore that doesn’t make good business sense. Usually, ignoring the audience comes back to bite shows in the butt nowadays. See The 100 and, of course, Sleepy Hollow.
• People of all backgrounds want diversity in their stories, so actually give it to them:
It doesn’t make sense to have white superheroes and white characters in general stand in as the “default” American or the default human being. Entertainment, for me, is at its best when it provides a look at an idealized world that embraces all people. It’s through imagery that we know what is possible, similar to how some use religion to realize what they are actually capable of. If we never see what we could be as a society, we won’t strive for better.
Let’s remember that the biggest factor in the ’60s Civil Rights Movement was the usage of television and newspapers. There was a reason the revolution was televised; it was because without images, it would be easy for people to pretend that inequities didn’t exist. But with the eyes of the world focused on the members of the movement, they were able to hold the narrative in their own hands. The same goes for something as seemingly trivial as a superhero film. The person who holds the power can tell the story, and Hollywood’s been telling the same discriminatory story for decades. It’s time for Hollywood to give many other people the reins to tell their own stories and finally help the industry create the idealized version of America the real America can aspire to become.
• A black superhero (or a superhero of any other minority) doesn’t cater to a niche audience:
Once again, the idea that white equals “default” is at play with this thinking. How can someone not identify with someone else simply because of their skin color or culture? Hollywood has always been reticent to put a non-white face as its leading hero or heroine because of their tired “money” argument (which will be addressed in the next bullet point).
But the real reason non-white actors aren’t thought of for leading roles is because of a tribalism-rooted fear. When most of the people in Hollywood are of one color (or all straight), they will generally make entertainment that suits them and treat other voices as threats to their tribe and their perceived superiority. The majority will then believe that others won’t identify with the “minority” because they don’t. But Hollywood is out of touch, and it’s only just beginning to wake up to what the rest of the world is becoming, which is multicultural, more accepting, and tired of the “good ‘ol boy” way of doing things.
People want to see their friends, spouses, siblings, and children represented in entertainment, and it’s past time for Hollywood to do this. Black Panther doesn’t just speak to black America in a monolithic way; Black Panther speaks to the family who has adopted a black child and is searching for entertainment that reflects that child. Black Panther speaks to the woman who can finally go to a Marvel film with her black boyfriend or husband and see someone who looks like him as the superhero, not just “the best friend” to the superhero. Black Panther speaks to the son of African immigrants who can finally see portions of pan-African culture in mainstream entertainment. Black Panther speaks to more people than just the stereotyped idea of “black America.” Black Panther speaks to America, period.
• Practicing celluloid segregation isn’t where the money is:
As The Atlantic writes, Hollywood’s constant excuse for using white actors over non-white actors, that audiences want to see white faces, is a lie. University of North Carolina’s Venkat Kuppuswamy and MgGill University’s Peter Younkin studied data from Hollwyood films and their grosses, and found that more diverse casts generally fared better at the box office. It makes sense: under-served markets are desperate to see themselves on screen and will eagerly support films that showcase reflections of themselves.
Marvel is probably already realizing this in a big way with both the immediate viral success of Black Panther and the backlash against Doctor Strange with #whitewashedOUT. If you want to address more of your audience, show them in films. They’ll practically do the marketing for you, that is if the movie is actually good and is racially and culturally respectful, not just a “diversity” cash grab.
What do you think of #BlackPantherSoLIT? Give your opinions in the comments section below!