Rihanna has slayed the song/movie tie-in game with her new single “Sledgehammer.” I rarely use the term “slayed,” so trust me that I don’t mean this lightly. Frankly, it’s the best I’ve seen of Rihanna since “BBHMM.”
Here’s what you need to know about the song:
1. The song has the Sia stamp: We’ve all rocked out to Sia’s “Chandelier” and her other powerful ballads, and the same unmistakable Sia mark is on “Sledgehammer.” Sia wrote the song, and Sia’s dramatic scope fits the space operatic tones of the Star Trek movie universe.
2. Rihanna’s voice has never sounded stronger: Is it just me, or has Rihanna’s voice never sounded better? I’ve become a small-time Rihanna fan as of late, and I have to say that I’m proud of her growth. But even still, it seems like her vocal ability has become even deeper and broader than I realized, and I’m really excited by it. Hearing Rihanna’s voice soar through this song was so good that when I heard it blind on one of the Star Trek Beyond commercials, I actually thought it was Sia, no joke. Great job on this, Rihanna!
3. It’s the first music video to debut in IMAX, and it makes full use of the technology:
Floria Sigismondi, the director of the music video, wanted to make sure the viewers really felt like they were in space. “Because the beginning of the video takes place in space, you really get the sense of floating through and also the sound,” said Sigismondi to Billboard. IMAX remixed the music, so that when it plays in the theatre it really has such a three-dimensional quality. That low-end is really pushed so it really feels booming.”
4. The music video’s director wanted to tell a story about humanity
Sigismondi told Billboard that the story told in the music video is something she’s always wanted to tell. “…I’ve always wanted to do a person breaking apart into the universe. I just think that’s so beautiful in terms of what you can say about humanity,” she said. “I’ve created this mystical being in this otherworldy planet being that harnesses the power to manipulate the elements and the elements around her being the sand, the rocks and the earth, and that she actually has a power as well to conjure up the energy and create light and stars. So she transforms into the universe itself.”
Check out the video and Rihanna discussing how much of a Star Trek fan she is. Star Trek Beyond will be in theaters July 22.
“Star Trek Beyond,” the highly anticipated next installment in the globally popular Star Trek franchise, created by Gene Roddenberry and reintroduced by J.J. Abrams in 2009, returns with director Justin Lin (“The Fast and the Furious” franchise) at the helm of this epic voyage of the U.S.S. Enterprise and her intrepid crew. In “Beyond,” the Enterprise crew explores the furthest reaches of uncharted space, where they encounter a mysterious new enemy who puts them and everything the Federation stands for to the test.