This year, the innovative automotive and cycling tire company used Alice’s Adventures in Wonderland as its inspiration and, in a stroke of genius, the company decided to use an all-black cast.
The cast, ranging from entertainment and fashion figures to social activists, were styled by Edward Enninful (now serving as British Vogue’s Editor-in-Chief) and shot by English photographer Tim Walker.
The cast includes (according to the press release):
Adut Akech as The Queen of Diamonds; Adwoa Aboah as Tweedledee; Alpha Dia as Five-Of-Hearts-Playing-Card Gardener; Djimon Hounsou as The King of Hearts; Duckie Thot as Alice; Jaha Dukureh as Wonderland Princess; King Owusu as Two-Of-Hearts-Playing-Card Gardener; Lil Yachty as The Queen’s Guard; Lupita Nyong’o as The Dormouse; Naomi Campbell as The Royal Beheader; RuPaul as The Queen of Hearts; Sasha Lane as The Mad March Hare; Sean “Diddy” Combs as The Royal Beheader; Slick Woods as The Madhatter; Thando Hopa as The Princess of Hearts; Whoopi Goldberg as The Royal Duchess; Wilson Oryema as Seven-Of-Hearts-Playing-Card Gardener; Zoe Bedeaux as The Caterpillar.
When I saw these photos, I certainly saw shades of traditional fashion styling, but I also saw veiled, if unintentional, callbacks to late ’90 music video filming techniques, such as the slight fish eye lens, Hype Williams-esque quality some of the images have, the boldness of the costumes chosen, and the sheer attitude that jumps from the images. Here’s some images from the calendar, posted to Pirelli’s Instagram page (click picture to see image on Instagram):
Couldn’t Pirelli lift their “not for sale” rule on their calendars just this once? I know tons of us would love to own this one. Go to pirellicalendar.pirelli.com to learn more.
What do you think about these pictures? Give your opinions in the comments section below!