Shop + Hire PR is an initiative created by nonprofit Colmena66 to help the businesses of Puerto Rico get back on their feet. Colmena66 head Denise Rodríguez told NBC News that the diaspora–Puerto Ricans who live off the island and on the mainland–were calling and texting to know how they could help.
“They actually asked how we can shop local entrepreneurs online,” she said.
Shop + Hire PR has more than just apparel stores–there are companies that sell food, candles and home goods, jewelry, and there are also freelancers and small businesses that specialize in copywriting, consulting, video production, marketing, photography, web design, industrial design, events, and more.
I took a look at some of the apparel stores and came back with some cool items, most of them centering around a very personal theme for me–the early ’90s, pastel aesthetic that not only defined my childhood and early memories of South Florida (where I was born and lived for the first year of my life before my family moved back to Alabama, as well as the place of many family vacations), but has gone on to define much of the designs I use in my web presence. When I ran my first site, Moniqueblog, during the early-to-mid ’00s, I kept a pastel pink-and-blue theme:
And even now, I have pink and blue as part of JUST ADD COLOR’s scheme, albeit more neon. Those two colors–plus the entire late ’80s art deco aesthetic that’s present throughout Miami–seem to sum up the feeling of South Florida in a nutshell; it’s tropical, it’s beachy, it’s laid back (to an extent–let’s not get me started on how Miami can be too crunk at times), and every day is summer. Even when you’re depressed (like I was when I lived in Miami for three years recently), you’ll still find something uplifting in seeing the sun on a daily basis and having the ocean just a few miles (or, since I lived by Biscayne Bay, mere steps) away.
With that said, let’s get to the finds.
The perfect pastel shirt
apparel brand Luca has many upscale pieces, including this pastel plaid shirt. The “Just Love” shirt has all of my favorite pastel colors in it, and the cut of it looks just right for a shirt that can be dressed up and dressed down.
Saved by the Bell in earring form
It’s too bad I don’t have pierced ears, or I’d totally buy these earrings without hesitation. These earrings are part of the “Peaches and Cream” collection at Aguja Local, which sells clothing as well as awesome jewelry like these. These polymer clay earrings feature the classic early ’90s squiggles that shows like Saved by the Bell are known for. Coupled with the pastel purples, pinks, peaches and blues, these earrings are tailor made for those of us who love living in that cool, colorful aesthetic.
Artist Allison Holdridge has tons of amazing prints featuring the icons of the tropics, the palm tree. This particular print, “Atomic Palm,” speaks the most to me thanks to its conjuction of bold brights and soft pastels. Combined with the graphic treatment of the palm frond itself, this print makes a declarative statement about paradise on earth.
What cool things have you found thanks to Shop + Hire PR? Let me know in the comments section!