The drama, written by Miguel Nolla (Scandal), has the support of the Quintanilla family and ABC has given the development project a put pilot commitment. Nolla will act as co-executive producer.
The currently untitled series will focus on a pop star who finds herself starting all over again in her home state of Texas.
The series focuses on Alex Guerra, a chart-topping, award winning pop star who has been estranged from her family for 5 years. She tries to pick up the pieces when a crisis forces her to return home. Alex finds herself back in Texas, juggling a love triangle, the demands of her career and the dark secrets of the family that she now desperately wants to win back.
“We are excited to come on board as producers on an ABC music driven, Latino family drama that celebrates Selena’s musical legacy with a lead character whose music and career is inspired by Selena,” said Suzette Quintanilla Arriaga.
SB Projects founder Scooter Braun also expressed his excitement about the upcoming series.
“We are thrilled to team up with Campanario and ABC Studios and highlight the complexities and family dynamics of a Latin pop superstar coming to grips with the reality of her influence especially in today’s social climate,” he said. “More importantly, we are proud to be collaborators on an incredibly timely show that focuses on a strong Latino family and represents the many Americans who we know will enjoy this series alongside us.”
“This project gives us all an opportunity to showcase a successful, aspirational Latino family in a way that is not currently represented on television,” said Jaime Davila, president of Campanario Entertainment. “Sergio, Rico and I are looking forward to creating with the team an original music-driven drama with authentic characters as multifaceted as our own families.”
Sergio Aguero, Jaime Davila, and Rico Martinez of Campanario Entertainment and Scooter Braun, Scott Manson, and James Shin of SB Projects will serve as non-writing executive producers. Simran A. Singh, and Selena Quintanilla family members Abraham Quintanilla, Jr., and Suzette Quintanilla Arriaga, will join the project as producers.
More about Campanario Entertainment and SB Projects:
Campanario Entertainment is a North American media company that develops and produces broad appeal scripted and unscripted content driven by Latinos and Latinas in front of and behind the camera. Co-founded by Jaime Davila, former development executive at Bravo, and Jaime Davila Sr., former Televisa COO and Univision President and Chairman, Campanario Entertainment strongly supports original voices as well as adapts proven IP for both the U.S. and international television markets. Current productions include unique intellectual properties and adaptations such as FOX’s “Red Band Society,” “Bandolero” with Kenny Ortega (“High School Musical,” “Descendants”), and “Laugh Factory en Español.” Their first project, “Camelia la Texana,” premiered on Telemundo in the US and on Netflix in Mexico, and set a new standard in content and visual quality for Spanish-language programming. For more information, visit Campanario.com.
SB Projects is a diversified entertainment and media company with ventures integrating music, film, television, technology and philanthropy. Guided by the vision of founder Scott “Scooter” Braun (one of Time Magazine’s 100 Most Influential People In the World), SB Projects combines creativity, the ability to engage global audiences, and an understanding of “what’s next” to deliver innovative ideas as a leading architect of popular culture. For more information please visit, www.scooterbraun.com.