Lucasfilm President Kathleen Kennedy and Star Wars star Mark Hamill have partnered together with CrowdRise to create a new campaign, Star Wars: Force for Change. The campaign, as the press release states, “inspires people to make a positive impact on the world.” The initiative will match donations of Star Wars fans to four charities up to $1,000,000. Star Wars: Force for Change has already raised over $10,000,000 thanks to the Star Wars fanbase, and the campaign will last a full month, leading up to May the 4th (aka Star Wars Day). The four charities that are benefiting from the campaign are the U.S. Fund for UNICEF in support of UNICEF Kid Power, American Red Cross, Make-A-Wish, and Boys & Girls Clubs of America.
“Star Wars fans are some of the most generous, thoughtful, and sympathetic people I have ever met,” said Kennedy. “I am so proud of the charitable work they have done over the years and hope this month-long donation-matching campaign will go some way to express our sincere thanks for their tireless efforts.”
During the first week, the first 20 fans to raise or donate at least $500 will win a Blu-ray copy of Star Wars: The Force Awakens signed by the cast. Other prizes up for grabs will be revealed throughout the month, including an all-expense paid trip to Ireland (a trip that includes Skellig Michael, where the final scene of Star Wars: The Force Awakens was shot). The campaign ends 11:49 (PST) May 4. Check out the video to learn more:
Support the charities at CrowdRise.com/ForceForChange!